In the 1. quarter 2008 a restructuring of the whole customer service center is going to be established. The manager of the customer service center reached an even shorter reaction time in the e-correspondence by reorganising the process flow.

Check results in FAIR GUIDE to get an overview which fairs maximize your marketing mix.

Trade fairs and exhibitions reflect the market of today for the business of tomorrow and have become a very effective instrument for international marketing over the course of recent years. Participation in international fairs is particularly important for the international trade activities of every company.

Construct Data's FAIRGuide is a new, innovative medium which consists of two components:

• Trade fairs directory
• Business-to-Business-Directory with fair exhibitors

Do you want to target additional customers after exhibiting at a trade show? Contact us and place an advertisement in the Fairguide - the online directory.

To keep the customer satisfaction on a very high level, the server farm at the co-location in a high-tech-data-center had to be improved. After finishing the last stage of expansion, the server farm has grown into huge dimensions in order to ease the increasing accesses of users even in times of heavy load on the one hand and on the other hand to speed up the load time of the portal. A smart load balancing system , which is integrated in the Fair Guide distributes accesses to all available servers at the same amount.

With the relaunch of Fairguide, users will be able to access the desired information from the exhibitors database area even faster, points out Construct Data CEO.

You want to exhibit? Need particular information about a fair or an organizer? Use the independent Fairguide to learn more about the organizer, the fairground, etc.

It’s important to let people know you were exhibiting at a trade show or exhibition. Your entry in Fairguide is an effective way to get that message out.

To increase the usability the FairGuide staff focuses on 3 fundamental features:

• Efficiency
• Effectiveness
• Satisfaction

Concerning customer surveys the Fair Guide team scored by improving all factors.